Simply put, we set out to make the most eco-forward watches available. Truthful, transparent and to the point - we'll never be anything less.

We are a company that, after more than 50 years producing best-selling timepieces, set out to create a line of high-quality, affordable eco-forward watches. From the start, we made the conscious decision to be materialistic in a most unusual way. From corn resin, conflict-free diamonds, bamboo and cork in our watches to recycled content in our packaging, we focused on materials that are easy on the planet. Our strength lies in our long-standing passion for the traditional art of watch-making combined with an eye for design and an entrepreneurial, free-thinking spirit. The way we see it, it's all about choices-the ones we make in our day-to-day operations and the ones we give consumers by offering an alternative to the status-quo.ling timepieces, set out to create a line of high-quality, affordable eco-forward watches. From the start, we made the conscious decision to be materialistic in a most unusual way. From corn resin, conflict-free diamonds, bamboo and cork in our watches to recycled content in our packaging, we focused on materials that are easy on the planet. Our strength lies in our long-standing passion for the traditional art of watch-making combined with an eye for design and an entrepreneurial, free-thinking spirit. The way we see it, it's all about choices-the ones we make in our day-to-day operations and the ones we give consumers by offering an alternative to the status-quo.